Attacking Gas Prices

by BruceMcF, Sat Sep 16, 2006 at 07:36:22 PM EST

This is an idea for a very simple ad.

{Picture of pump with gas price in district the day before the 2004 election}
This was the price of gas when {name} was elected to the Republican Majority.

{Picture of pump at summer peak}
This was the price this summer at its peak.

{Picture of pump with $??.??}
Look at the price on November 7

{morph into "+$##.##" ... size of jump}

Add this much.

Can you risk a Republican Majority for another two years?

END




Tags: gas prices, strategy (all tags)

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Re: Attacking Gas Prices (none / 0)

It would have worked fine that way but it looks like prices will fall until election day so...

Instead:

Average up the amount of gas used by constituents during the GOP reign.  Figure out the amount they spent on it and make sure that figure gets out there.


DAGGER
by goplies on Sat Sep 16, 2006 at 09:42:37 PM EST

Re: Attacking Gas Prices (none / 0)

Change the frame ... a simple "look at gas prices, they are horrible" would have worked.

But where were gas prices November 2004 ... $1.93?

People forget, and confuse the downward bump on an upward ratchet with a downward trend.

Reset ... electing Republicans at $1.93 led to $3.00. Electing Republicans at, say, $2.30 will lead to ... ?


*John Edwards* ... and the JE08 Supporters Blog
by BruceMcF on Sat Sep 16, 2006 at 10:12:24 PM EST


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